Copy, also often referred to as content, is at the heart of so much of your marketing efforts. Whether you’re posting something on social media, sending out an email blast, redesigning your website or looking to boost your search engine rankings, the words you choose can make all the difference in the world.

The average human attention span is just 8 seconds – less than a goldfish! If you don’t woo your audiences within the first few words of any message, you risk losing them for a lifetime.

But well-crafted copy can pack some serious power, including:

Increase brand awareness

  • Build trust
  • Convert leads

The question remains, how do you create copy and content that makes an impact? What we find here at Boston Impressions is that many businesses instinctively want to write about themselves, or their products or services. It makes sense, of course – the best way to market your message is to push it to the masses!

The truth, however, is a little more complicated. Your audiences aren’t (necessarily) interested in your backstory; nor are they all that interested in your product or service. What they are interested in is how they can improve their life. If you’re able to show them this – through your copy – then you stand a very good chance of winning a customer for life.

Simply put – Every time you sit down to write copy for your company, ask yourself this question: why would my audiences care about this? Request a meeting with Tim, our Creative Director, to discuss how we can help you add pop and purpose to all of your copy!

53% of consumers say offering free content on a topic they’re interested in is effective for attracting their business. –