Social media has come a long way in its short history. Now, nearly two-thirds of every U.S. citizen has at least one social networking profile. By 2018, social media users will skyrocket to 2.5 billion across the globe. But if you think that all that social media usage centers around selfies and cat videos, think again. Your audiences are greatly influenced by social content.

Even with those positive trends, many businesses shy away from going “all in” on social media. But why?

One recurring theme we hear is the difficulty in measuring social media’s return on investment. Nearly half of marketers who use social media say they have no idea whether their efforts generate revenue. But here’s the kicker: despite this lack of ROI, social media spending is projected to rise over the next few years.

How can you make sure you take advantage of all that social media offers without throwing money out the window? Consider these simple facts:

  • The most important social networks for teens and young adults (ages 12-24) include Instagram (32%), Twitter (24%), Facebook (14%), and Snapchat (13%).
  • Yet, those numbers don’t tell the full picture. Twitter’s use among younger generations is on the decline, and its replacement is Snapchat. That being said, few brands have found a way to use Snapchat to generate leads or sales. In other words, just because a social network has an audience, doesn’t mean marketing on that platform will deliver results.

Far more importantly, you have to perform a social media audit to understand who your target audience is, where they spend their time, and whether those platforms are worthwhile channels to pursue. Not sure where to begin? Not to worry. Request a meeting with Tim, our Creative Director, to discuss how we can help you make the most out of social media! Click Here>

90% of young adults (ages 18 to 29) use social media, and a third of millennials say social media is one of their preferred channels for communication with businesses. –