Did you know that nearly one third of mobile searches today are related to a location? These location based searches have been growing fifty percent faster than mobile searches overall (in the past year). In fact 84% of consumers conduct local searches and 75% of users that search for something nearby using their smart phone end up visiting a store within a day, with twenty eight percent of these searches resulting in a purchase.
The new local search ads will appear on Google maps mobile & desktop, on the Google Maps app, tablet sites and of course on Google.com expanded maps results. Get a glimpse of what that looks like and how they will impact consumer behavior.

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