A Website is Never Finished…

At least that’s what it seems like, right? We get it, we live in what feels like a state of perpetual web design and content development.

Your organization’s website is an essential part of your operation. It’s not just a marketing tool—it’s the first impression customers get when they start looking into what you do. And it seems logical to assume that things that are built well will last a long time. For the most part, this is true, but some things require replacing or updating more frequently than others, no matter how well they’re built. A nice pair of shoes, for example, will probably last longer than a cheap pair, but if you keep using them, they will have to be replaced eventually.

Even the best-built websites need to be redesigned from time to time. Why? Because people expect more from their online experiences than ever before, and if yours isn’t up to snuff, people will go elsewhere for their needs. Your content needs to be fresh, your design needs to be current, and the way in which you present yourself must match up with what customers expect from firms like yours.

According to research by HubSpot and Forbes, the average lifespan of a website is 2 years and 7 months (with the median being 3 years)—and that’s just the average! The good news? It doesn’t have to be hard! We’ve got some tips for how you can keep your site looking modern without taking too much time—and without breaking the bank.

We’d love to do the heavy lifting for you!